Donald Trump aired the first of two 30-second ads in the first quarter of the Super Bowl, the first of which featured Alice Johnson, who was granted clemency in 2018 after pressure from celebrity Kim Kardashian West.
The first 30-second Super Bowl ad from Trump’s re-election committee featured Johnson grateful for her release in news interviews. Johnson had been put in jail, along with 15 others, for her part in a cocaine distribution ring.
“My heart is just bursting with gratitude. I want to thank President Donald John Trump,” Johnson said in the ad. Notably, the rhetoric Trump has used to discuss release these low offense prisoners often conflicts with the actions his Justice Department is actually taking to release them.
Trump will have another 30-second ad, later in the game, that will highlight the policies he’s taken toward encouraging employment in the U.S. Trump tweeted after the ad ran that “Together, let’s ‘Keep America great!’”
Conversely, a 60-second ad from Democratic presidential hopeful Michael Bloomberg will focus on the candidates’ policy toward gun control when it runs after halftime.