Beeswax, a buy-side ad-tech company, today announced two C-suite appointments with the arrival of Paul Knegten as chief marketing officer and Bill Schild as chief revenue officer.
Knegten, formerly of MediaMath and Yahoo, and Schild, formerly of WeWork and Viant, each bring over a decade of ad-tech experience to the company. Both will report to chief executive Ari Paparo.
The dual appointments come at a time when the entire sector—both established titans such as Google and smaller startups—faces profound challenges amid growing public calls for data privacy that have led to changes in the entire ad-tech operating system.
“Despite headwinds, programmatic advertising continues to grow at double-digit rates,” Paparo said while commenting on the recent appointments. “We are focused on delivering transparent buying solutions to the most sophisticated companies in the ecosystem, and Bill and Paul are going to be a big part of making that happen.”
Both executives have experience leading digital media startups to multiple successful exits, and come a year after Beeswax closed its $15 million Series B financing, led by The Foundry Group.
“With the rapid changes in the advertising ecosystem, marketers and media companies can only succeed if they have transparency, flexibility and control,” added Schild.
Beeswax works with a range of media companies such as Dailymotion, Socialpoint and Twitch to integrate its bidder-as-a-service technology into their advertising stack, enabling them to deploy bidding algorithms to match their specific needs.
“Beeswax is leading the movement to empower advertisers to take ownership of their marketing technology and truly differentiate how they build impactful campaigns,” Knegten said.