Sex still sells: Pretty Little Thing ad bans don’t dent sales

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Pictured is the most wholesome moment of the ad — the pole dancing and the faux leather chaps will have to be left to the imagination, because Pretty Little Thing’s ad has now been banned by the ASA.

It’s not the first of theirs to fall foul of the regulators, but the brand goes from strength to strength, and sales were up 44% in the last ten months of 2019. Retail is a tough sector, but Boohoo Group, which owns PLT and other online fast fashion retailers, is now worth more than Marks & Spencer in stock market value.

M&S’s new clothing ad, by agency ODD, shows young people dancing to Donna Summer in a field wearing denim and not an ounce of flesh on show. Perhaps there’s a happy medium somewhere.

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