Casinostugan: Sometimes it pays to relax

The online casino business in Sweden is crazy. There are hundreds of different casino brands fighting for attention every ad break, on every platform. And almost all focus their communication on instant action and gigantic jackpots. So, our client – Casinostugan – who have always had a “anti casino” approach to its advertising, wanted a way to tell people in Sweden that playing casino doesn’t just have to be about quick cash or big wins, but that it sometimes pays to relax.

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