Airtel Nigeria / World Cancer Day: Cancer Doesn't Know

Airtel Nigeria Print Ad - Cancer Doesn't Know
Airtel Nigeria Print Ad - Cancer Doesn't Know
Airtel Nigeria Print Ad - Cancer Doesn't Know

Often times, Nigerians believe that certain things like cancer are not their ‘portion’ as a result of their status whether it is religion, financial or social. These creatives debunk this mentality by reminding the audience that unlike us-humans, Cancer has no regard for authority and status. To drive the message forward, we made use of relatable ad popular slangs that we often use to refer to ourselves when we consider ourselves worthy of said status.

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