Problem – Breast cancer is the most frequent cancer among women, impacting 2.1 million women each year. The median age of diagnosis for breast cancer on women is 50 years old and above. Insight – Older women spent the most time reading erotica for personal interest. Idea – We release a series of print ads written in the guise of erotica. We want readers to be aware of ways to detect cancerous lumps in their breast and then get rid of them.