Dentsu Aegis Network global lifestyle marketing agency MKTG has hired Victoria Azarian as its new U.S. chief creative officer, effective immediately.
In the role, Azarian will be responsible for leading the creative output for integrated, business-oriented marketing solutions across a client roster that includes Diageo, FedEx, Nike, P&G and Toyota.
“Victoria is simply a best-in-class creative leader who understands the shift to idea-led integrated solutions that are critical to every brand. She is an inspiration to her clients, her co-workers, her students and everyone who comes into contact with her,” said Jacki Kelley, who took over as Americas CEO at Dentsu Aegis Network last month, in a statement. “I’m excited to see her contributions to MKTG as we continue to expand the value we bring to our clients.”
“MKTG is a great fit. Its culture of collaboration mixed with talented people with soul and integrity is what inspired me most,” Azarian added. “Experiences created throughout the consumer journey are the truest expression of a brand’s purpose. I’m looking forward to what we will create together with our valued brand partners through all elements of the marketing mix.”
Azarian arrives at MKTG following 16 years at Ogilvy New York, where she most recently held the role of executive creative director and served as a member of Ogilvy’s executive leadership team and worldwide creative council. She worked with clients including Citizens Bank, IBM, Ikea, Kimberly-Clark, Poland Spring, Nationwide, Philips, LPGA and Unilever. Under her creative leadership, Kimberly Clark was named one of Effie’s Marketers of the Year in 2013.
Last year, she contributed to IBM winning the 2019 Effie “5 for 50” Award recognizing effectiveness, relevance and sustained business success year-over-year. Her “The Thinking Dress” work in collaboration with IBM Watson and Marchesa is also on display at the Henry Ford Museum of Innovation. Her work has also been recognized by the Cooper Hewitt Smithsonian Design Museum, and she was named to Adweek’s Creative 100 list for 2019.
Azarian also received the Advocate Award from Makers, a leadership platform highlighting the stories of groundbreaking women to inspire the female leaders of tomorrow. Additionally, she is a guest lecturer at New York University, educating students on brands’ societal impact.