Former Hulu CEO Mike Hopkins Will Head Up Amazon Entertainment Video

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Mike Hopkins, who left Hulu in 2017 to head up Sony Pictures Television, is headed back to the streaming world—this time in a top role for Amazon.

He will oversee its Prime Video platform and Amazon Studios (encompassing its movie and TV production arms) as an svp, beginning later this month, the company announced Monday.

Hopkins, who will report directly to Amazon CEO Jeff Bezos, will assume some of the duties previously held by Jeff Blackburn, Amazon’s svp of business development and digital entertainment, who is on a yearlong sabbatical.

Amazon Studios head Jennifer Salke, who had previously reported to Blackburn, will now report to Hopkins, as will Greg Hart, the head of Prime Video.

Hopkins had been chairman of Sony Pictures Television since 2017. He had previously been CEO of Hulu for four years; his Hulu replacement, Randy Freer, is stepping down from that streaming service as Disney looks to further integrate Hulu into its direct-to-consumer and international segment.

In his new role, Hopkins will be tasked with helping Amazon keep its Prime members—which now number 150 million globally—happy, and continuing to grow its video offerings and content.

Last month, Amazon Studios execs said they are focused on world domination, not their streaming rivals.

“We’re so focused on our customers that all these other players are really in a different world. We’re in a very different business model,” said Albert Cheng, COO and co-head of television at Amazon Studios. “We don’t have to play in the volume game. We don’t have to be a substitute for any other type of service.”

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