On the Adweek Podcast: The Retail Experience in 2020

The retail industry is rapidly changing. Experiential reporter Ian Zelaya writes: “More retailers are using experiential techniques to evolve and compete with online shopping.”

He joind co-hosts David Griner and Ko Im to discuss the new mall, food hall and IRL shopping. Together with emerging tech reporter Patrick Kulp, we also discuss the world of online dating in a parody site called Amazon Dating as well as “Diverse Editions,” a joint, well-intentioned but ill-received effort in the publishing world by TBWA/Chiat/Day and Penguin Random House for Black History Month. 

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