Colorectal Cancer Association of Canada: Give A Shit

Valentine’s Day is the perfect time to give anything and everything to the people we love. How about demonstrating the ultimate sign of affection by showing how much we care about the life of those around us? Introducing Give A Shit: the luxurious gift to encourage your Valentines to get screened for colorectal cancer. Contrary to popular belief, the screening for colorectal cancer does not automatically involve a colonoscopy, a procedure that understandably scares off many. Give A Shit is here to let people know that the first step is a simple test that begins at home. Inside the gift box, amongst other items, you will find this FIT test kit that can detect the presence of blood in the stool, which may be a symptom of colorectal cancer. The public is invited to order the gift box at

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