Twitter Rolls Out Search Prompt Triggered by Keywords About 2020 Census

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The search prompt directs users to the official Census website

Twitter teamed up with the U.S. Census Bureau to debut a new prompt that will appear when users search for keywords associated with the 2020 Census.

The search prompt is available on Android, iOS and in the U.S., in English and Spanish, and it directs users to the official Census website, which provides information on the Census, how to participate and how the process will safeguard the privacy and security of individuals.


The social network said the Census search prompt is an expansion of its #KnowTheFacts initiative, which is in place to stop the spread of misinformation about critical issues, such as coronavirus.

Twitter will also apply its election integrity policy to content related to the Census, along with the tool it debuted in the U.S. last month for reporting misleading information about participating in elections or other civic events.

Twitter public policy manager Kevin Kane wrote in a blog post, “Ensuring that the public can find information from authoritative sources is a key aspect of our commitment to serve the public conversation on Twitter. This year, the U.S. Census Bureau will conduct its decennial Census, deploying resources across the country to ensure an accurate count of people living in the U.S. Statistics gathered by the Census are used to determine the number of seats each state holds in the U.S. House of Representatives and inform how state, local and federal lawmakers will allocate billions of dollars in funds to local communities each year for the next decade.”

Census Bureau deputy director and chief operating officer Ron Jarmin added, “The Census Bureau is glad to have the help of our 2020 Census partners and technology platforms in the fight against misinformation and disinformation. There’s still work to be done, and we need everyone’s help in reporting content intended to affect the accuracy and completeness of the count.”

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