Nike Announces 3 Internal Senior Leadership Changes

Today, Nike announced a series of new internal leadership appointments, naming Heidi O’Neill as president of consumer and marketplace, Andy Campion as COO and Matthew Friend as CFO.

These changes to Nike’s executive leadership are happening under the multinational athletic accessories and apparel retailer’s new president and CEO, John Donahoe, who recently stepped into the role on Jan. 13. After serving on Nike’s board of directors for about five years, Donahoe replaced longtime CEO Mark Parker, who had been with the company for nearly four decades.

In a statement released by the Oregon-based company, Donahoe said that in their new roles, O’Neill, Campion and Friend are expected to drive growth and success in the future.

“Heidi and Andy’s leadership has been instrumental in both evolving and driving Nike’s strategy over the last decade. Matthew brings more than 10 years of Nike experience to the CFO role and will be a great addition to our executive leadership team,” Donahoe said.

O’Neill, currently serving as president of Nike Direct, will become president of consumer and marketplace on April 1, succeeding Elliot Hill, who is retiring from the company. She has been with Nike for more than 21 years and has held numerous senior roles, including vp of U.S. apparel, vp of Nike stores and vp of Nike global women’s & training businesses. Prior to Nike, O’Neill has also held senior roles, such as director of marketing for Levi Strauss & Co.

O’Neill will succeed current president of consumer and marketplace Elliot Hill, effective April 1. As Hill’s replacement, she will lead Nike’s geographic operating regions (North America, Europe, the Middle East and Africa, Greater China, Asia Pacific and Latin America), as well as lead Nike’s global sales and Nike direct organizations.

Andy Campion, who joined Nike in 2007 as vp of global planning and development and currently holds the title of evp and CFO, will become COO, also effective April 1. Prior to joining Nike, Campion held leadership roles at the Walt Disney Company for over a decade.

Campion will succeed current COO Eric Sprunk, who, like Hill, is also retiring from Nike.

Donahoe thanked Hill and Sprunk in the statement today, acknowledging their extensive contributions: “I’m deeply appreciative of everything they’ve done, for their support during my transition, and I am excited for their future,” he said.

Friend, who was appointed CFO of emerging markets at Nike in 2011, has been with the company since 2009. Since joining Nike, he has also served as CFO of global categories, product and functions; CFO of global brands and functions; CFO of the Nike brands; and currently, CFO of operating segments and vp of investor relations.

Friend will become the new CFO for Nike. Whether or not this will be an immediate transition was undisclosed in the statement. Adweek reached out to the company and did not receive a response.

Both Hill and Sprunk will remain with Nike until later this year.

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