House fires are more common than people think with one occurring about every three hours somewhere in New Zealand. It’s therefore vital people know what to do and practice how to get out alive. The unique ad, which focuses on the audio rather than the visual experience, is timed to show you how quickly a fire can spread, but also give you back three minutes to make your escape plan using the tool. escapemyhouse.co.nz
FCB has created a three minute TVC covering the entire ad break, in partnership with TVNZ.