McDonald’s is dropping an all-new line of fan club swag this week in an ode to one of its iconic hamburgers: The Quarter Pounder.
The burger-inspired merchandise will allow customers to live, breathe and share their love of the burger, which has been around for five decades. But the products will only be on sale for a limited time on its online shop—and the quantities are extremely limited. McDonald’s instructed enthusiasts of the food item to follow it on Instagram to receive updates on when the items would become available. Today, for example, a 2020 calendar is for sale for $25.
Fans of the Quarter Pounder can choose from an original fan club t-shirt, a Quarter Pounder with Love locket, Quarter Pounder mittens for couples, even a “I’d Rather Be Eating a Quarter Pounder” sticker and Quarter Pounder scented candles.
McDonald’s will also unveil a larger-than-life bronze statue of the Quarter Pounder this month. The sesame seeds on the bun are more than 20 times the size of the actual version. The burger chain has yet to reveal which city will end up being the recipient of the wondrous creation.
In December, McDonald’s offered its fans and customers a permanent place online for the first time to shop its branded goods. The goal of the online store, Golden Arches Unlimited, was to offer a rotating seasonal collection. At that time, it included items such as a beanie and a holiday sweater. Today, you can buy a Sesame Seed umbrella and a World Famous Fries tote bag.
The offering of McDonald’s branded merchandise is a change of heart for the chain. Not long ago, the restaurant operator was poking fun at rivals such as KFC with a parody fashion line called Schnuggs. The parody line was offered in August to push the chain’s Spicy McNuggets.
The fast-food chain has offered merchandise off and on since the 1980s, but historically partnered with fashion brands. In 2017, the burger chain teamed with Japanese clothing maker Beams, offering red iPhone cases and white t-shirts with a tiny hamburger logo. The items were sold on ecommerce site Rakuten.