Snap Inc. Wednesday introduced the third class in its Yellow accelerator program, which it debuted in May 2018 to help boost creators and entrepreneurs who are building at the intersection of creativity and technology.
A total of 10 companies were chosen to participate in the 14-week program and receive $150,000 equity investments, mentorship from industry veterans (inside and outside of Snap), networking events with creatives and media luminaries, creative office space in Los Angeles, commercial support and partnerships, including the opportunity for distribution on Snapchat.
Yellow class No. 3 is made up of:
- Brightly, a new platform that features content, community and brand recommendations aimed at igniting change via conscious consumerism.
- Charli Cohen, a fashion brand and ecosystem with the goal of fulfilling the need for a progressive, next-generation model within fashion and the wider creative industry.
- Hardworkers, a professional digital community exclusively for blue-collar workers.
- Mogul Millennial, a digital media platform for black millennial entrepreneurs and corporate leaders.
- Nuggetverse, the home of Tubby Nugget, a character with over 190,000 followers, a plush doll product extension and a series of animated GIFs that topped 80 million views within the first 24 hours they were available.
- SketchAR, an artificial intelligence-based mobile application that teaches drawing using AI.
- Stipop, which uses stickers to enrich chat experiences and offers companies an application-programming interface to do so.
- Trash, a one-tap video solution that uses “cinema science” to examine clips, determine the most important elements, assemble those moments and create the beginnings of a story.
- Veam, a way for teens to Airdrop memes to each other.
- Wabisabi Design, an interactive entertainment company founded by a group of experienced video game developers, mobile developers and visual effects artists, which has created more than one-dozen AR mini-games form brands over the past year.
Yellow director Mike Su said in an email, “Building from the momentum of our first two Yellow programs, this new class approaches mobile creativity through the diverse lenses of AR, platforms, commerce and media, yet each company has a clear vision to bring their products to life. This class shows us that there’s no shortage of innovation at the intersection of creativity and technology, and we’re excited to be part of each company’s journey.”