Cotton Incorporated: Rosie Reborn

Cotton Incorporated Integrated Ad - Rosie Reborn
Cotton Incorporated Integrated Ad - Rosie Reborn
Cotton Incorporated Integrated Ad - Rosie Reborn
Cotton Incorporated Integrated Ad - Rosie Reborn

Ahead of National Women’s History Month, Cotton Incorporated is unveiling “Rosie Reborn,” a new campaign inspired by the iconic Rosie the Riveter, to honor the strides women have made in the workforce over the past 75 years pairing the strength and durability of authentic cotton denim.

To champion the indomitable spirit of women, and dress a new generation of “Rosies,” Cotton Incorporated joined forces with designers Emily Current and Meritt Elliott of the womenswear brand, THE GREAT., to reimagine and re-build a new line of modern-day jumpsuits for the barrier breaking Rosies of today. Each limited-edition jumpsuit incorporates authentic denim from an original 40’s era “Rosie” jumpsuit, connecting today’s Rosies with the Rosies of the past, and illustrates how far women have come, while paving the way for future generations.

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