Headspace: Zenrich Your Life

Headspace Print Ad - Zenrich Your Life
Headspace Print Ad - Zenrich Your Life

73% of all Canadian workers and students aged 20 to 64 have been reported as victims of stress to varying degrees. This campaign is propelled by the insight that the target audience’s essential appetite for achievement in the 21st century is starving them of peace-of-mind. The idea is that Headspace, a guided meditation app to improve various aspects of personal and professional life, can offer the much-needed zen in the hustle and bustle of the modern age.

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