SONY Music worked together with Argentina’s leading organ donor organization NCUCAI and agency Wunderman Thompson Argentina to create a music video that you can’t see – to highlight the cause of those with eye diseases who are awaiting cornea transplant. The aim is to get more people to plan to donate their corneas (after death).
The video can only be seen on mobile devices if it is aimed at the eyes of another person. If you don’t aim it directly at another person’s eyes, you can’t see it. SONY, very cleverly offered one of their most popular music artists, Dante Spinetta, to work on this – someone who EVERYONE wants to see.