Challenger Brands 2020 Is a Wrap; Early TV Upfronts Canceled: Friday’s First Things First

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Challenger Brands 2020 Is a Wrap!

Adweek’s second annual Challenger Brands summit in New York wrapped up after two jam-packed days of panels, breakout sessions and networking centered on today’s top issues in the world of marketing—all from the perspective of up-and-coming brands. Here are a few highlights from today:

Early TV Upfront Plans Upended by Coronavirus Concerns

Two March upfront presentations—a “Nowfront” from Comcast’s FreeWheel on March 12, and a Fox News Media event on March 24—were both scrapped this week due to coronavirus concerns. The other upfront events set for March are all still a go as of now. The show went on for CNN, however, which kicked off upfront season with its CNN Experience for buyers last night. Predictably, the coronavirus epidemic was a topic of conversation. And the other two big March upfront presentations—AMC Networks’ event on March 18 and A+E Networks’ gathering on March 25—are still scheduled to go forward, for now.

Read more: Fox News canceled its event on Tuesday and FreeWheel followed suit the next day.

  • Coronavirus Tracker: Starz and WarnerMedia backed out of SXSW, pulling media activations from all of its brands like CNN and HBO. The Dow Jones Industrial Average, Nasdaq Composite and S&P 500 all tumbled by over three percentage points at the close of Thursday’s trading sessions. All three of the major U.S. stock indexes lost the almost 4% gains they made the day prior. Read more: See all the latest updates.

Fiverr Opens a Store Where People Can Hire Female Freelancers

Yesterday, gig economy platform Fiverr launched its first Women’s History Month campaign with an online storefront that highlights women freelancers. Fiverr’s campaign also includes promoting female talent through a podcast sponsorship (Wonder Media Network’s Encyclopedia Womanica) and a March 18 panel discussion with diversity and inclusion consultant Yai Vargas alongside women from Shutterstock, Etsy, Roofheads and of course, Fiverr.

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