Figlia: Feminine by nature

Figlia Design Ad - Feminine by nature
Figlia Design Ad - Feminine by nature
Figlia Design Ad - Feminine by nature

Figlia (meaning daughter in Italian) is a limited-edition batch of hand-crafted olive oil from Agricola D’Argenio. The edition was inspired by the idea Feminine by Nature – which relates to both the product, how it’s made and the Agricola’s first female CEO. 300 unique bottles were created to evoke a sense of femininity and the beauty of individuality. Agricola D’Argenio has been a family owned and operated farm for two generations. Emanuele D’Argenio began growing olives and producing extra virgin olive oil under the ‘Padré’ (father) label over 70 years ago before handing the reigns over to his sons, Giuseppe & Michele. 2019 saw the third generational handover – with Emanuele’s grand-daughter, Emanuella, taking helm of the business. Hand made in the same region, each of the 300 limited run bottles were individually hand thrown. The bottles were designed to evoke a feminine form, with each one being completely unique to reflect the beauty in individuality. Aside from a subtle stamp in the base, the bottles are purposefully left unadorned so they may be re-purposed. A series of illustrations that form the foundations of our visual language – these are inspired by the bottle design and make use of soft organic shapes to form delicate and minimal depictions of female faces. Like the bottles, the illustrations aim to celebrate the uniqueness of all things natural and come in a multitude of variations set around the same style and colour palette. To celebrate the change in leadership Agricola D’Argenio, decided to launch a limited-edition brand of olive oil, Figlia (daughter).

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