Next Up in Facebook’s More Together Campaign: the Drummergirls United Group

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  • Next Up in Facebook’s More Together Campaign: the Drummergirls United Group

The new video stars drummer Sharon-Rose Molina
Facebook

Facebook released the newest video in its More Together campaign with an eye toward International Women’s Day and Women’s History Month.

The new video features the Drummergirls United Facebook group and stars drummer Sharon-Rose Molina.

Facebook

It was directed, produced and composed by women, including Facebook’s in-house creative team, Creative X, with the aim of showing the impact that women have when they come together and the legacy they leave on music culture.

Floria Sigismondi—who has directed music videos for David Bowie, Katy Perry, Pink and Justin Timberlake—directed the new video.

Tammy Mitchell-Woods created the Drummergirls United group in 2017 as a place for female drummers to find a community of others who understood what it was like to be in a predominantly male industry, and after starting with eight members, there are now over 1,500 in over 70 countries.

She said in an email, “I started the Drummergirls United group on Facebook to initially have a place where I could simply connect with other women drummers, but it’s become so much more. It’s really a place where women from all over the world support each other, offer encouragement and celebrate accomplishments.”

CREDITS:

Facebook Creative X

Managing director: Amanda Goodspeed

Head of production: Joyce Chen

Head of creative, Facebook app: Sue Anderson

Creative director: Nick Cohen

Art director: Kelsey Eaton

Art director: Ivan Djayaputra

Motion designer: Jerod Wanner

Editor: Seth Andrews

Editor: Adrian Syben

Executive producer: Mallory Gordon

Producer: Jennifer Weinberg

Head of program management: Adrienne Walpole

Head of business affairs: Jenna Szereszewski

Business affairs: Sarah Henning, Russ Nadler

Facebook app marketing

Vice president, chief marketing officer: Antonio Lucio

VP, consumer brand and product marketing: Samantha Wu

Director of integrated consumer marketing: Stacy General

Director, social marketing: Ruth Barton

Social marketing lead, brand: Jason Bedecarre

Social marketing manager, brand: Monica Busch

Social marketing strategist: Heidi Keel

Community manager: Chloe Shaughnessy

Production company: Believe Media

Director: Floria Sigismondi

Director of photography: Natasha Braier

First assistant director: Bettina Godi

Executive producer: Liz Silver, Luke Thornton

Head of production: Vitaly Koshman

Producer: Mark Elliot

Editing company: Whitehouse Post

Editor: Charlie Harvey

Senior cutting assistant: Taylor Schwartz

Executive producer: Joanna Manning

Titles: Gentlemen Scholar

Art director: Hana Yean

Lead animator: Danni Fisher

Producer: Nicole Smarsh

Sound design: Teenage Diplomat

Creative director: Scarlet Newman-Thomas

Music arrangement: Scarlet Newman-Thomas

Sound design and mix: Barking Owl

Sound engineer: Matt Kieth

Producer: KC Dosset

Color: Carbon VFX

Colorist: Aubrey Woodiwiss

Post/VFX: Carbon VFX

Executive producer: Matthew McManus

Flame artist: Pete Mayor

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