The campaign recognises customers’ mindset shift as we enter the spring season and demonstrates how the retailer can help build a new season style that is as unique as its customers are – as reflected in the casting and different style types used throughout.
More than 200 products feature in the campaign, almost 60% of which are own brand, demonstrating the strength of the retailer’s design credentials. In Home, the new season will feature a third more in-house designed product, with a focus on colour, texture and small flourishes which inspire customers to update their space in a more affordable way. For Fashion, the campaign heroes the latest styles from 70s retro chic to utility and provides inspiration for customers, whether they’re looking for advice around how to update their wardrobe with new season trends or finding the latest “must have” shoes or handbag to finish their look. Beauty lovers will get fresh inspiration for the season with bright palettes from new and innovative brands as well as well-loved luxury options.