App Annie Analyzes the Effects of Ad Platform SDKs on Mobile Games

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Mobile data and analytics company App Annie released the results of new Facebook Audience Network-commissioned research, which analyzed how mobile games were affected after the installation of an ad platform software-development kit.

App Annie analyzed the top 1,000 mobile gaming applications on iOS and Google Play from Jan. 1 through Dec. 31, 2019. It found that 89% of the top games worldwide had an ad platform SDK installed as of December 2019, an increase of 6% compared with the beginning of the year.

The research showed that game downloads and monthly active users were positively impacted by the installation of an ad SDK. Specifically, when comparing the three months before and after the first ad SDK was installed, games saw more downloads and increased MAUs after the installation.

App Annie

Similarly, App Annie said total time spent in games also increased after the first ad platform SDK was installed.

App Annie

Finally, App Annie said “combined consumer and mobile ad app spend” will surpass $380 billion worldwide this year.

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