Jimmy John's: Loyalty Campaign

Last March, Jimmy John’s, one of America’s fastest-growing sandwich chains, rolled out its first-ever customer-loyalty program, Freaky Fast Rewards®, in select markets. Now, the brand is going all-in on the program by promoting Freaky Fast Rewards®with a national campaign highlighting one of the best sign-up rewards in the industry: a free 8″ sandwich after a guest places their very first order.

“We created Freaky Fast Rewards® to prove to our guests that we’re committed to rewarding them for their loyalty,” said John Shea, Chief Marketing Officer of Jimmy John’s. “And now, we’ve created this campaign to prove just how passionate we are about our sandwiches.”

To celebrate the sandwich giveaway — where everyone is a winner — the brand is launching three new television spots. Two spots feature an over-the-top host, a fictitious game show called “Free Sandwich The Game Show,” and a prize wheel that has nothing but free sandwiches. The other spot, “Spin,” features delivery riders training for all the free sandwiches they’re going to be delivering due to the launch of Freaky Fast Rewards®.

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