We rooted our creative strategy in a simple truth: Everyone has a favorite footlong they love, and with Subway’s BOGO deal, you get even more of what you love. That’s why we’ve titled the campaign “Why Pick a Favorite?” – you don’t need to with this deal. This campaign features a family that knows a thing or two about not picking favorites: the family of Houston Texans’ defensive end JJ Watt (also 5x NFL Pro Bowl player, 3x Defensive Player of the Year and Walter Payton NFL Man of the Year awardee), whose two other brothers also happen to be NFL players, T,J and Derek. The campaign also features their real life mother and father, a true family affair. Featuring a popular yet relatable athlete and his family, the ads aim to capture audiences’ hearts while reminding them of America’s favorite classic footlongs, from Turkey Breast to Classic Tuna.