American Kennel Club: If it Barks, it's AKC

American Kennel Club Integrated Ad - If it Barks, it's AKC
American Kennel Club Integrated Ad - If it Barks, it's AKC
American Kennel Club Integrated Ad - If it Barks, it's AKC

The AKC’s first ever nationwide digital brand marketing campaign “If It Barks, It’s AKC,” developed by digital marketing agency Media Cause, was created to help move the organization past it’s “show dog only” perception, and use a mix of humor and education to position the 135-year-old nonprofit organization as a trusted, accessible, expert resource for all dogs and their owners—regardless of breed or background. The campaign contains elements across digital media, Spotify, social, and OTT/streaming services, including a series of four commercials shot by director Dan DeLorenzo and Search & Destroy Films.

Video of If It Barks, It's AKC: Tricks
Video of If It Barks, It's AKC: Fun Facts
Video of If It Barks, It's AKC: Ready or Not
Video of If It Barks, It's AKC
Video of If it Barks, it's AKC: Great Dane
Video of If it Barks, it's AKC: Diarrhea
Video of If it Barks, it's AKC: Scoot

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