Instagram Details How Its Features Can Help SMBs During the Coronavirus Pandemic

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  • Instagram Details How Its Features Can Help SMBs During the Coronavirus Pandemic

Instagram provided some suggestions for how small and midsized businesses can use its tools to navigate through the coronavirus pandemic.

An Instagram spokesperson said in an email, “It’s a tough time right now for people, communities and businesses around the world. People want to know the ways we can change our daily routines, including how to support the businesses we love. Instagram is here to help businesses of all sizes connect with their communities. We wanted to share some creative ways we’ve seen businesses double down on digital tools that Instagram offers.”

Social distancing doesn’t affect Instagram Live, as it can be used to bring events online or host question-and-answer sessions, and friends can be invited to join.

Instagram also suggested taking all possible steps to enable people to shop online, with in-store shopping becoming less of an option as the crisis rolls on.

The Facebook-owned photo- and video-sharing network said businesses should make sure that the URLs for their websites are included in their bios, where they can also share information about temporary store closures or limited hours.

Businesses selling products via Instagram should also use product tags so that people can shop without leaving the application, with more details available here.

The poll and questions stickers in Instagram Stories can be used to share tips on staying sane during social distancing, such as daily routines, recipes, home exercises and beauty regimes. Instagram added, “Use Stories to humanize your account and show your commitment to your community and employee health.”

Finally, businesses can use Stories’ donation sticker to help raise money for nonprofits providing aid during the pandemic, such as local food banks.

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