Today, BBDO has launched a new initiative to help cope with the reality that nearly all of our employees are now working from home—something to help our people continue to feel inspired/motivated to do the best they can, from wherever they are.
A simple microsite has gone live today, BBDOYOURHOME.COM, where every employee can “launch their own BBDO office” by simply typing their address and generating an official BBDO + their home address logo.
In a note to the office this morning, BBDO NY President & CEO Kirsten Flanik stated; “it is important that we continue to think of ourselves as one office. But, for right now, we are not just one big office space in Midtown Manhattan—we are made up of many unique people, places and spaces. That’s why, with the help of all of you, we are launching BBDO Your Home!”
Within a matter of hours of launching in New York, there was an outpouring of interest from other BBDO offices who loved the idea and wanted to join in! The code was quickly revised to bring the idea to scale across the global Network. Now we have “new offices” opening up all over the world.