100 Americans are killed with guns every day. And sadly, every day we hear about a new shooting. To stop a real problem, we needed a real solution. Creatively, the concept is emotionally charged, we used the REAL live audio from some of the worst mass shootings in the U.S.: Las Vegas, Odessa, and El Paso. And unfortunately, we could create a new radio spot every week. That’s why we need to stop this now. The campaign includes digital radio spots with companion banners, social media content, and a website to speak out and send a message to local representatives to generate awareness about the devastation that gun violence leaves in communities across the nation. The idea is to encourage communities to demand common sense gun safety regulation from their elected representatives.