Homebase: Gary the Tortoise

Leading home and garden projects retailer Homebase has unveiled its new Easter campaign, built around the theme of ‘Grow a whole new Room’ as the retailer encourages customers out of their long hibernation and into the garden. The campaign is the latest instalment under the Feels Good to be Home tagline which reflects the insight that when our homes feel good, we feel good, and the garden is no exception. With Spring just around the corner, many people will now be thinking about how they can create an outdoor space that they can enjoy with friends and family, or escape to for some peace and quiet. The new 30 second TV commercial launches 23 March across all major channels starring ‘Gary’, a family pet tortoise unable to contain his excitement as he embarks on a mad gallop around the garden, set to the iconic theme music from the TV series Black Beauty.

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