Madwell: We Are the Countervirus

Madwell Outdoor Ad - We Are the Countervirus
Madwell Outdoor Ad - We Are the Countervirus
Madwell Outdoor Ad - We Are the Countervirus
Madwell Outdoor Ad - We Are the Countervirus
Madwell Outdoor Ad - We Are the Countervirus
Madwell Outdoor Ad - We Are the Countervirus
Madwell Outdoor Ad - We Are the Countervirus
Madwell Outdoor Ad - We Are the Countervirus
Madwell Outdoor Ad - We Are the Countervirus
Madwell Outdoor Ad - We Are the Countervirus

Madwell designed the assets that promote social distancing and best practices to prevent spreading, while devoting ad space to thank people on the frontlines who cannot shelter-in-place. Their team worked on the campaign through illustration and a very strict visual / typographical grid, which evokes a sense of dist a n c i n g, utilizing a palette that is warm yet urgent, and copy that hammers home the idea that it is our collective responsibility to take action.

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