Penny: Heroes of the Neighbourhood

Penny Integrated Ad - Heroes of the Neighbourhood

Serviceplan Campaign united with PENNY to launch a heroes of the neighbourhood campaign to thank their employees for working tirelessly through the Covid-19 crisis. The campaign consists of TV and online commercials, print ads and social media communication. PENNY thanks all colleagues in roughly 2,200 stores in Germany and the entire logistics team who, in this exceptional situation, are doing everything they can to provide sufficient supplies for the neighborhood on a daily basis.

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