Adweek Together: This Nation Is Now Flattening the Curve

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Despite more than 9,600 reported cases of COVID-19, the Republic of South Korea has managed to begin flattening the curve—meaning that a region has finally slowed the progress of the coronavirus.

March 8 was a turning point for the country: Though infections were still increasing, the rate of new cases has begun leveling off. How did South Korea do it? Ko Im, Adweek’s departments editor and co-host/producer of our weekly podcast Yeah, That’s Probably an Ad, has been with her family just outside the capital Seoul for the past week.

She joins Adweek executive editor Stephanie Paterik for today’s Adweek Together.

Adweek Together is a daily live discussion, streaming at 1 p.m. ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together. For inquiries and feedback email us at

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