ALDI: #togethereverythingispossible

#gemeinsamgehtalles (#togethereverythingispossible) – this is what ALDI Nord and ALDI SÜD are advocating in their joint TV commercial by McCANN Germany and The BACK ROOM McCANN, the customized agency for ALDI Nord. The discounters affirm their commitment to supplying people with all the necessary goods and connecting them inspite of the current Corona-crisis. “Because ALDI is here for you” is the motto of the new TV spot. The film’s unusual style is also adapted to the new reality: selfie videos of employees in ALDI stores and hundreds of clients at home. They have been asked to create a powerful plea for solidarity and for jointly defying the current Corona-crisis. The TVC is part of the comprehensive initiative #gemeinsamgehtalles (#togethereverythingispossible) and calls on people in Germany to share more selfie videos from their homes using the hashtag #gemeinsamgehtalles.

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