MullenLowe London strikes a cheery note for Sloggi

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Some purchases can presumably survive even Coronavirus, underwear being one.

MullenLowe London, aside from working away to support its client the NHS amid the crisis, has found time for a lively new number from Sloggi. In this case proposing that its Oxygene bras are “mindblowingly light,” cue some gentle mind-bending.

Cheery and accomplished.

MAA creative scale: 8.

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