This ad campaign, celebrates the value of individuality and diversity manifested through our coffee brewing rituals. The idea? Everyday people pose proudly holding their own home-brewed coffee. The art direction and cinematography creates unique portraits sort of like living paintings. There’s also a twist; even if they have made a mistake in the process, they are still proud of their creation. Besides, finding the perfection in imperfection is the true meaning of democratizing greatness and that is the brand’s mission.