Many people don’t reply to their chats early, either intentionally or because they simply forget. When they do, they make flimsy excuses for why they didn’t reply earlier (I was busy vacuuming the ceiling etc). And even with the world on lockdown due to the Corona Virus, people still stick to this irregular chat patterns – replying late, fleeing conversations and making excuses even when they’re with their phones. It’s worse for people far away from their loved ones, because they could fear the worst. So we came up with a series of witty and shareable WhatsApp Poster Ads with a single message ‘Don’t Lose Touch’, based on general chatting insights people are familiar with. Every time WhatsApp is launched, you see one of 18 unique posters just before your main chat screen opens. These posters would also be saved and shared directly to your contact the message applies to, on WhatsApp and other Social Media. This campaign is a Spec Work by students, and is thus unaired.