Carrefour: Don't Let The Bill

Carrefour Print Ad - Don't Let The Bill
Carrefour Print Ad - Don't Let The Bill

The campaign’s concept is that a shopping bill shouldn’t scare, confuse, or agitate customers. The execution uses receipt bills formed into different shapes to represent each of these feelings. Body copy reassures the viewer that the hypermarket offers low prices so that one doesn’t have to worry about expenses.

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