Fast-casual restaurant chain &pizza and Big Four bank Citi have teamed up to launch kitchens 100% devoted to producing pies for heroes on the frontlines of the COVID-19 pandemic.
&pizza’s Astor Place location in New York, the first restaurant to be transformed into a Hero Kitchen, kicked off the mass production of charitable pies on April 13 for doctors, nurses, administrators, cleaning staff and all of the other essential workers keeping us safe during this public health crisis. &pizza Hero Kitchens powered by Citi will make 100,000 free pies.
“At &pizza we made our choice,” said Michael Lastoria, founder, &pizza, in a statement. “We’re doubling down on what we’ve always said we stand for—standing with our communities, doing our part to lift up those who have always lifted us. Once we had taken care of our workers, the next step was clear—take care of those with the most urgent need right now, frontline workers.”
Hero Kitchens are part of &pizza’s Hero Pie Program, inaugurated on March 13 to serve as one of the “first responders to the first responders” providing thousands of free or discounted pies per day to hospital employees in most of &pizza’s geographical footprint on the East Coast. Now, with the support of Citi, &pizza can expand the reach of the Hero Pie Program to its Philadelphia and Baltimore markets.
“&pizza stepped up early and without hesitation to feed hospital workers, and we’re proud to join forces to make sure they stay fed. It is just one way Citi is expressing how grateful we are for all they do. Even if we’re apart, we’ll get through this together,” said Carla Hassan, chief brand officer, Citi, in a statement.
&pizza added it’s hoping other restaurants and nonprofit organizations will join them in supporting community kitchens across the United States.
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