Ultima Affinity: Life-Changing Bonds

The undeniable bond between man’s best friend and their owners has been showcased in a touching new Italian campaign from pet food brand Ultima Affinity. Creatively devised by Havas Milan, the series of films explores how our lives can be changed when we find a pet that truly connects with us.

Director Frankie Caradonna comments: “As a pet lover who grew up with cats and dogs, I loved this project from day one. There’s something pure in the relationship between a pet and their owner, something that goes beyond love. When Havas Milan asked me to tell these stories, I was over the moon. We did loads of research and found so many amazing stories, but the three we chose each had something very authentic and unique.”

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