Ramadan is the Super Bowl of the Middle East, it’s when TV consumption skyrockets making it the perfect time to sell TVs. Sony being the leading TV brand in the region, it was the perfect opportunity to communicate their latest Bravia series; the only one with Android system in the market. Our take is that Sony TVs are packed with all of these features that they practically sell themselves effortlessly. Inviting our audience to a series of videos showcasing a salesman who doesn’t really do any effort in selling TVs but ends up selling the TV every time. Each of the 4 videos focus on a technical feature from being compatible with Playstation’s controllers to embedded chrome cast support to voice search The campaign also featured some cameo appearances from famous Arab Vloggers generating more interest towards the campaign.