Budweiser’s ‘Whassup’ Revival Reminds Us to Check In; The NFL Draft Inspires Hope: Friday’s First Things First

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Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Budweiser Reimagines Iconic ‘Whassup’ Ad to Encourage Quarantine Check-Ins

To remind us all to keep checking in with one another, Budweiser created a new rendition of its classic 1999 “Whassup” ad, this time featuring a star-studded cast. NBA superstar Dwyane Wade, actor Gabrielle Union, Miami Heat’s Chris Bosh, two-time WNBA MVP Candace Parker and DJ D-Nice all chime in with the iconic refrain in the 90-second spot.

Watch: The brand said the theme of the original spot provided an opportunity to “focus on human connection in a time when people may be feeling hopeless, uncertain and alone.”

Midol Gets a Much-Needed Makeover to Appeal to a New Generation of Women

While Bayer-owned medication brand Midol has seen gradual design shifts over the years, it’s never had a truly robust update—until now. In a bold overhaul of brand colors, logos, messaging and imagery, Midol is looking to introduce itself to a new generation of women—and reintroduce itself to many others. The rebrand reflects the fact that ads for feminine care products have recently made serious strides toward a more authentic portrayal of what it’s like to have a period, and the culture’s understanding of femininity and gender has also gone through revolutionary changes.

Read more: Learn about the evolution of Midol’s branding, from its earliest marketing as a menstrual pain reliever to its all-new look.

Like deep dives? Today we introduced #AdweekRadio, a biweekly podcast that goes beyond the daily news cycle into the behind-the-scenes stories of our industry for a wider audience.

The NFL Draft Couldn’t Come at a Better Time for Sports Fans, Brands and Media

In the era of social distancing, football’s rookie draft will more closely resemble a Zoom meeting rather than its usual pomp and circumstance, but it represents the brightest glimmer of hope that sports will return to America before the year is out. Without any other American sports on the horizon, the draft is an enormous moment for the entire sports landscape, from the fans who depend on sports to the networks that broadcast it and the businesses that depend on the advertising category.

Read more: Sports media outlets need revenue—and the draft may help. The Ringer’s Bryan Curtis called this year’s draft a “sports media stimulus package.”

Quibi Says Connected TV Casting Option Will Be Ready by Mid-May

Although greatly hyped new streaming app Quibi was envisioned as a mobile-only service, where users could watch short-form programming in either portrait or landscape orientation on handheld devices during “in-between moments,” the pandemic has sped up development of an option to cast the mobile programming onto connected televisions. CEO Meg Whitman says the feature could be released by mid-May.

Read more: Whitman discussed the new feature and why subscribers want it during a talk with Adweek.

  • Related: You can listen to the full talk with Whitman, plus insights from EA’s CMO in the first edition of Adweek Presents: The Way Forward, a weekly virtual event in which brand leaders share insights on how they are addressing everything from leadership amid adversity to realigning customer experiences to supply chain challenges and opportunities.

Meal Kits Had Their Chance. Covid-19 Gave Them Another One



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