Children’s Healthcare of Atlanta: Welcome to the Great Indoors

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As a go-to resource for parents in Atlanta, Children’s delivers an empathetic message for local families and the community at large — reminding people that Children’s is here to help parents through both the clinical and emotional aspects of COVID-19. Whether you’re a new parent spending extra moments with little ones or a parent with older kids stealing extra moments while they’re back home from college, this is a time to celebrate family.

To bring the spot to life, the team partnered with renowned photographer Kate T. Parker, who photographs real families interacting in real moments, as well as local production partners StoreFront Music, Acoustech and Hero Post. Meanwhile, the media team also got creative by pursuing donated media opportunities, widening the reach of this important message.

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