goRVing: Stubborn Camper

When the great outdoors comes calling, make sure you’re prepared to weather any storm.
The Stubborn Camper” is a comedic take on the differences between camping in a tent vs. an RV. Explore Media worked directly with the marketing team at Go RVing, who provided a loose idea of the concept. Explore produced from beginning to end, collaborating with their LA-based partner Brendan Beachman to write and direct the commercial. Shot in December in the Santa Monica foothills, the commercial follows two couples who take vastly different approaches to how they camp in the great outdoors. One couple chooses to bring an RV, while the other couple struggles to setup a tent before nature’s elements arrive in an onset of progressive plagues.

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