No industry is feeling the impact of the COVID-19 pandemic more than travel and hospitality. People are reluctant to leave their homes. And they’re paranoid about keeping themselves and their loved ones safe. As a luxury resort located on 37,000 acres of Montana wilderness, our Paws Up client saw an opportunity to highlight their remoteness and beauty as the perfect remedy for those who believe in social distancing, yet crave breathtaking vistas and adventures after months of confinement. This campaign serves as an invitation and a “visual valium” for everyone feeling overwhelmed by the daily headlines and challenges right now.