Google: #traduçãoqueimporta

Google Digital Ad - #traduçãoqueimporta

A campaign developed for the Google’s Creative Challenge (“Desafio Criativo do Google”), a student contest for students of ESPM wich happened in 2019. The goal of the briefing was to talk about the mortality of young black people in Brazil. We decided to use Google Translate to create the project #translatethatmatters (#traduçãoqueimporta), bringing informations about the racism in our country: in every 23 minutes, a young black person dies in Brazil.

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