Integral Ad Science has named former McCann executive Eu-Gene Sung as its new chief financial officer.
Sung will officially begin her new role at the brand safety vendor on May 6. She will report directly to CEO Lisa Utzschneider.
“We have ambitious goals at IAS and Eu-Gene’s experience working closely with CEOs to grow businesses, both in terms of revenue and profitability, makes her the ideal person for this role,” Utzschneider said in a statement. “She excels at navigating complex global organizations and industries. I am thrilled to welcome her to the team and look forward to working together to increase operational efficiency and revenue growth.”
Sung most recently served as CFO of BSE Global, the sports and entertainment company that owns the Brooklyn Nets and is also owned by Alibaba co-founder Joseph Tsai. Before that, she spent four years as the financial chief of IPG’s McCann New York.
Sung joins IAS as the ad industry has put brand safety vendors under a microscope. The coronavirus pandemic has kickstarted a debate around the efficacy of brand safety tactics such as keyword blocking, which has trimmed publishers’ revenue and forced vendors to defend their practices.
Sung will replace Jane Rode, who spent nearly four years as CFO of IAS. The incoming financial chief will hold similar responsibilities of setting financial strategies to lead overall business growth.
“I’m looking forward to playing a role in driving the industry forward and taking the company to the next phase of growth,” Sung said in a statement.
IAS was also recently added as a partner in YouTube’s measurement program.