600 BK Birthday Parties for Kids; Finding Talent in Quarantine: Tuesday’s First Things First

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Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Burger King France Will Throw 600 Birthday Parties for Kids After Lockdown Ends

Burger King France worked with agency David Madrid to create a promotion offering free post-lockdown birthday parties—complete with food, cake, gifts, invitations and decorations—to 500 kids. The response was so strong that the chain expanded the promotion to 100 more winners.

Read more: The campaign was accompanied by a 30-second spot featuring several kids exuding a lot less enthusiasm than normal for a birthday celebration. (They’re still cute, though.)

Burger King’s marketing machine didn’t stop at birthday party IOUs. This morning, it debuted a stunt from David Buenos Aires. Burger King has to do something useful with all those out-of-home billboards, right? That’s why the fast-food chain is giving out free Whoppers to anyone who makes one of those billboards their Zoom background. Get the details here.

More campaigns doing good amid coronavirus:

  • Because of its close ties to diners, Heinz recently announced an initiative to send $2,000 checks to 500 of the country’s diners. To determine which small restaurants will receive a share of the $1 million fund, the brand is asking people to nominate their favorite neighborhood spot.
  • A new campaign for the Portal From Facebook salutes mothers and their efforts during the coronavirus pandemic as Mother’s Day approaches.
  • Walgreens, which sells red noses in its stores for Red Nose Day to raise money to end child poverty with nonprofit Comic Relief, created a special Red Nose filter that can be shared via Facebook, Instagram and Snapchat.

How Agency Recruiters In Lockdown Are Finding New Ways to Connect With Talent

With hiring largely frozen in the agency world and many industry workers feeling immersed in a cloud of uncertainty, agency recruiters are finding new ways to connect with, nurture and energize talent. Talent directors working under quarantine are shifting their daily tasks and expanding their roles to emphasize aspects like professional development, long-term talent scouting and increasing the internal visibility of colleagues.

Read more: We talked with recruiting professionals about Wieden + Kennedy, Mother, O’Keefe Reinhard & Paul and other agencies about how they’re connecting with new talent.

On the Adweek Podcast: Creativity in Quarantine and Leadership Within Limits

On this week’s episode of Yeah, That’s Probably an Ad, co-host Ko Im speaks with clinical psychologist and organizational expert Nicole Lipkin about showing up with less judgment. She also shares how executives are managing headspace, leading teams, prioritizing time and finding breaks to foster creativity.

Tune in: Hear from Lipkin, along with senior editor Doug Zanger, who discusses more good things coming out of the creative world.

Don’t Want to Touch Public Door Handles? An Agency Invented a Way Around It

A person's arm with the Fortum Circo on

To meet the demand for less skin-on-pretty-much-anything contact, agency TBWAHelsinki has created a simple and clever device that lets visitors to a building or shop open doors without having to grab handles with their hands. Created from postconsumer recycled plastic and produced via 3D printing, the Fortum Vipu add-on lets you pull open a door with your sleeved forearm.

See it: Check out the device and learn how the project came together.

Media Together: Where Media Pros Find Solutions for the Future

We created Media Together as a way for media, marketing and tech professionals who have been impacted by Covid-19 to connect with the larger community and job opportunities. It’s a place for them to gather, tell stories and find solutions for the future. If you’re a media pro, learn how to get involved here.



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