Adweek Together: How Nonprofits Are Working With Big Brands

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For decades, Comic Relief US has sought to bring levity to some of the most serious issues. And there is no more serious time than now for millions of Americans just trying to get by.

Last month, Comic Relief US CEO Alison Moore announced that donations to the nonprofit’s Red Nose Day campaign will be directed to the impact the coronavirus is having on children living in poverty. “We understand the scale and scope of the challenge ahead because every day we support partners fighting on the ground for children in need,” Moore said in a note on March 17.

Big brands are pitching in to help and on today’s Adweek Together, Alison Moore joins Adweek’s streaming editor Kelsey Sutton to talk about the impact nonprofits and brands can have when they work together.

Adweek Together is a daily live discussion, at noon ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together. For inquiries and feedback, email us at adweektogether@adweek.com.



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