Amidst many uncertain situations in various aspects in the country; economy, politics, even conflicts among social classes, Thai people are suffering from continuously tension. For this reason, the department want to find solution on how to communicate and create awareness to Thai people to let them know that they aren’t alone in this difficult times, we decide to reproduce “music vdo” to connect everyone despite differences in gender, age, social class etc. executed modern music video sang by Boy Imagine was developed. The lyric focuses on positive sides of life.
The campaign indeed received great feedback nationwide. Viewers continuously pass forward this music video as an encouragement to each other to stay strong and be positive during this Covid-19 situation.